According to their promotional e-mail:
Crunchy Flax is 100% natural, sweetened with fruit juice and honey, has 50g of whole grain, 425 mg of Omega-3's and 6g of fiber per serving. It's not only a delicious, but nutritious start to your day!
Crunchy Rice is 100% natural, sweetened with fruit juice and honey and is low fat and low sodium. Enjoy with milk or yogurt (including your favorite non-dairy alternatives), or throw in your trail mix for an extra crunch.
Well, I'll be honest. Before trying either of these cereals, I liked the fact that they were naturally sweetened and have completely pronounceable ingredients.
The Crunchy Flax cereal contains: Whole sorghum flour, ground flax seed, honey, raisin juice concentrate, and salt. A 3/4 cup serving boasts 200 calories, 3g fat, and 6g fiber. (3 WW points, not including milk or other additives).
The Crunchy Rice cereal contains: Rice flour, rice bran, raisin juice concentrate, honey, and salt. A 3/4 cup serving contains 210 calories, 1g fat, and 2g fiber. (4 WW points, not including milk or other additives).
(Weight Watchers Points calculated from the online calculator located here).
Overall, not a bad start to the day, right?
I'll admit that I was hoping more for a puffed-rice type cereal similar to Rice Krispies, and when I saw the package I was afraid the texture would be too much like Grape Nuts. It wasn't though -- the texture wasn't bad at all. However, our household usually eats more sugared cereals so the subtle honey flavoring tasted extremely plain to us by itself. If you intend to eat a bowl of this cereal for breakfast, skim milk and a lot of fruit are an absolute must. (Still doesn't make it too unhealthy, at least).
They're also decent when mixed into (flavored!) yogurt, and add a bit more substance. (When I eat yogurt by itself for breakfast I tend to be hungry by 10 AM -- I think this is where the higher-fiber Flax cereal comes in handy).
Overall, while the Flax is definitely better for you, the rice was the one I preferred. It was slightly sweeter tasting and the Flax leaves a slight aftertaste when eaten dry (which is how I first tried it). I probably wouldn't buy the Flax again, but I might buy the Rice to mix with fruit and yogurt for a quick breakfast.