Thursday, July 30, 2009

Campbell's Gluten Free Update

Last year, I blogged about Campbell's gluten free list. This week, I received a letter from them in the mail explaining that due to the FDA's proposed regulations some items were removed from their approved gluten free list for further evaluation. They have since updated their list, and created the Campbells Without Gluten website to provide gluten free information to consumers.

The page redirects to a general FAQ page, but they have indeed added a "Gluten Free" tab to their FAQ. It gives a brief overview of gluten and celiac disease, assures customers of Campbell's gluten free commitment and practices, and a link to their list of gluten free products.

Rather than type the information -- which can change -- in this blog entry, I'll provide the link that Campbell's provides to their gluten free list. As you can see the major change from last November is the addition of several varieties of Prego sauce. It's nice to see Prego back on the list of safe foods! It's also nice to see the company becoming more pro-active about informing consumers about gluten free products!

The page is new, so please cut it some slack, but a couple of minor nitpicks and an atta-boy:
  • Nitpick #1: I realize that the site is new, but I'd have thought it would come up in Google search results for "Campbell's gluten free" or at the very least the awkward "Campbells without gluten" query. If you're an SEO guy from Campbell's and reading this blog, I think you have some work to do.
  • Nitpick #2: While it's great that Campbell's provides a blurb assuring customers that they're taking all precautions to ensure their gluten free products are indeed gluten free, please either tell us exactly what your practices are (testing batches for gluten, dedicated facilities, washing lines, etc.), what your definition (ppm) of gluten free is, or just leave the screen real-estate for something else.
  • Nitpick #3: Seriously, none of your soups are on the "safe" list? Why is that?
  • Atta-boy: I love the fact that I received a letter with this list at home without contacting the company for follow-up information. Campbell's customer service really impressed me. :-) Thanks (and now I can buy Prego again!)

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